In the modern world, businesses are tasked with the responsibility of taking some sort of social stance. According to Reputation Institution, “People’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of the products.” Perceptions are easily affected by corporate social responsibility programs or CSRs.
On Saturday in Kentuckiana, the skies will see one of the grandest firework shows in all of the country. It is the kickoff for Derby Season: Thunder over Louisville; one of the most exciting times in southern Indiana and northern Kentucky. Thunder over Louisville comes right on time, because let’s face it, weather in the Midwest has been less than appealing over the last month or two. Winter is over. Mother Nature, enough! So, as we prepare for the fireworks, let’s look at ways to cherish spring in our marketing, even when the weather does not corporate.
MELVILLE, N.Y. - April 11, 2018 - Canon Solutions America, Inc., a partner to L & D Mail Masters, announced that for the seventh consecutive year, Canon was named as the worldwide leader in total high volume inkjet market share. The esteemed recognition was based on market research provided by Keypoint Intelligence, a top market research and strategic consulting firm for the digital imaging and document solutions industry.
Have you ever wondered how a simple idea turns into an actual piece of mail? Of course, a graphic designer lays it out and it is printed. But I mean, have you ever thought about every process that goes into that piece of direct mail? At L & D Mail Masters, we handle to process from beginning to end. Just watch; this is a day in the life of a direct mail piece.
South by Southwest, SXSW, South By, SX. Whatever you call it, it is THE destination “to celebrate the convergence of the interactive, film and music industries.” How do these industries overlap? How do these industries impact one another? How will the latest technology in these industries drive innovation in industries like ours and the clients we serve? This past week, I went to find out.
With nearly one-million pieces of mail running through production during the day at 110 Security Parkway in New Albany, Indiana, there are many moving parts. One of the significant pieces is Steve Gorbett. He is L & D Mail Masters’ production supervisor. If you meet him, you’ll instantly sense the passion he has for the direct mail business. How’d he end up here? Let’s get to that! Here are seven things you didn’t know about L & D Mail Masters’ Production Supervisor, Steve Gorbett.
Happy March! Can you believe we’re in the third month of 2018, already? Spring Breaks are around the corner, Easter will be here in no time, and so will all the conferences your company has booked for the year 2018. That’s right, it’s conference season. So, we are here to let you know what the top branded promotional products are for your upcoming conferences and trade shows.
One of the greatest benefits of direct mail is its high open rate; another benefit is its high response rate. According to Hubspot, typical response rates for a direct mail campaign range from about 1% to 5%. Many executives are fueled more by return on investment (ROI) rather than response rates, though, they go hand-in-hand. While we can talk until we’re blue in the face about ways to have a monumental campaign using direct mail, we’d like to share ways to decrease the cost of your direct mail campaign resulting in a higher ROI. [It’s simple math. If Susie spends $5 on her Lemonade Stand to make $15, she will be happier if she is able to spend just $3.50 by employing cost cutting techniques in order to make that $15.]
There never seems to be enough time in the day. From meetings to catching up on e-mails and brainstorming your next brand initiative. This is the reason you need a partner like L & D Mail Masters. A company who will take care of all of your marketing campaigns from beginning to finish; not to mention a campaign that is multi-level. And when I mean take care, I mean fully take care of! With the implementation of our Web-to-Print store, your mailers will be approved online by you and printed as needed or printed and stored in our web fulfillment store for the next time you need them.
The Super Bowl is football’s biggest night; a five-hour spectacle of tackles, touchdowns and field goals. February 4, 2018 may go down in history as one of the best Super Bowl games in history. It was a shootout from start to finish, and after breaking the record for the most yards in a Super Bowl game with 1,151 yards, the Philadelphia Eagles beat the New England Patriots to take home the Lombardi Trophy. But Super Bowls are marketing’s biggest night, as well. With minutes of the best scripts to increase brand identity in between plays, many advertisers chose to focus on service and social responsibility while many went for the laughs. L & D Mail Masters has picked its top 5 commercials from Super Bowl 52 for your enjoyment!