As the marketing manager for your company you’re often conflicted. Do I gather a list of e-mail addresses or home addresses? Do I try and compete with the millions of e-mails sent out every year? No more second-guessing, the proof is in the pudding.
If you tour the production floor at L & D Mail Masters, it is impossible to miss the Training Coordinator and Process Analyst--Stephanie Dolleris. (By the way, it’s highly recommended that when you’re in the New Albany area you come and tour L & D Mail Masters’ production floor.) Stephanie has been with L & D Mail Masters since she graduated high school. She’s worked her way up, from machine operator to now training coordinator. Here are 6 things you didn’t know about Stephanie Dolleris...
If you have yet to sign up for the United States Postal Service’s Informed Delivery service, you are missing out. The service allows you to check your mail via your smartphone’s inbox. Have access to your e-mail? You now have access to many of the pieces of mail arriving in your physical mailbox at home. As a business, though, there’s more! There is a unique opportunity to add yet another platform to your marketing plan. Remember how they say it takes 6 to 8 touches to generate a viable sales lead? Here is your opportunity to instantly provide touch 1 and 2!
L & D Mail Masters partnered with Junior Achievement of Kentuckiana years ago to help invest in student's financial literacy. From someone who has gone into the classroom and taught these students a day's curriculum on financial literacy, one of the biggest teaching points is: invest back into your community. Why? Well, because small business makes the world go 'round.
In the modern world, businesses are tasked with the responsibility of taking some sort of social stance. According to Reputation Institution, “People’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of the products.” Perceptions are easily affected by corporate social responsibility programs or CSRs.
On Saturday in Kentuckiana, the skies will see one of the grandest firework shows in all of the country. It is the kickoff for Derby Season: Thunder over Louisville; one of the most exciting times in southern Indiana and northern Kentucky. Thunder over Louisville comes right on time, because let’s face it, weather in the Midwest has been less than appealing over the last month or two. Winter is over. Mother Nature, enough! So, as we prepare for the fireworks, let’s look at ways to cherish spring in our marketing, even when the weather does not corporate.
MELVILLE, N.Y. - April 11, 2018 - Canon Solutions America, Inc., a partner to L & D Mail Masters, announced that for the seventh consecutive year, Canon was named as the worldwide leader in total high volume inkjet market share. The esteemed recognition was based on market research provided by Keypoint Intelligence, a top market research and strategic consulting firm for the digital imaging and document solutions industry.
Have you ever wondered how a simple idea turns into an actual piece of mail? Of course, a graphic designer lays it out and it is printed. But I mean, have you ever thought about every process that goes into that piece of direct mail? At L & D Mail Masters, we handle to process from beginning to end. Just watch; this is a day in the life of a direct mail piece.
South by Southwest, SXSW, South By, SX. Whatever you call it, it is THE destination “to celebrate the convergence of the interactive, film and music industries.” How do these industries overlap? How do these industries impact one another? How will the latest technology in these industries drive innovation in industries like ours and the clients we serve? This past week, I went to find out.
Happy March! Can you believe we’re in the third month of 2018, already? Spring Breaks are around the corner, Easter will be here in no time, and so will all the conferences your company has booked for the year 2018. That’s right, it’s conference season. So, we are here to let you know what the top branded promotional products are for your upcoming conferences and trade shows.