So you’ve got sales, production, inventory and marketing to worry about on a day-to-day basis. Your marketing strategy probably includes social media or printed materials; it may include using a trusted one-stop shop direct mail vendor like L & D Mail Masters. Research is telling us that your business strategy ought to include prioritizing blogging as an avenue to push industry-specific information and quite frequently. According to Impact, only 53% of marketers feel that blogging is a top priority.
According to Impact, websites with a blog tend to have 434% more indexed pages. For SEO purposes, this matters. It really matters. This shows that your website is continuously updated and also a great source of loads of information in your industry. Think about it like this, if you have a new neighbor move in and you want to greet them with your homemade cherry pie you’ll probably go ring their doorbell one day after work or on a weekend. If they don’t answer, you might try one more time before giving up. Why would you expect a website visitor to continuously visit a webpage that does not offer anything different or new? We shouldn’t!
So how do blogs help your bottom dollar? Blogging is a cheaper way to get traffic to your website. Search engines place new and relevant content at the top of searches. Showcasing your knowledge on different topics within your industry is a plus to customers. Subliminally showing you know what you’re talking about helps build credibility and trust. Blogs also allow you to have conversational discussions—often one-sided—with your customers, which you will otherwise not be able to have. Here’s a challenge: Create powerful enough content that other brands want to share your link. This gets your website and brand in front of a new audience.
So how can we help you successfully create a blog that is consistent and relevant? Here are a few tips we gathered:
- Know your audience and past blog insights. Historically, who views your blogs? Once you know what type of audience you have and have had, you can cater your message to them. What kind of content are they looking for? However, stay within the realm of your industry. We tend to write about marketing and direct mail, and it’s because that’s what we do. Read some of our past blogs here. (Hyperlink: https://www.ldmailmasters.com/blog/)
- Create a long list of possible blog topics. Going back to that particular audience and what they’re seeking in content, create the longest list you possibly can. There will be weeks and months when you feel you’re exerted every topic possible, revisit the list. This will offer a fresh perspective and inspire your content creator to simply write.
- Don’t limit yourself to copy. According to Hubspot, 54% of people want to see more video content from marketers. Embed video and certainly embed photos into your blogs. Your content is more likely to be viewed when readers see a captivating image on the page.
Who’s feeling inspired? Remember, people are using blogs as a means for information and brand identity. What are your favorite blog posts? Leave us a comment in our comment section below!