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Why Booming Blogs Benefit Business

June 19, 2019

So you’ve got sales, production, inventory and marketing to worry about on a day-to-day basis. Your marketing strategy probably includes social media or printed materials; it may include using a trusted one-stop shop direct mail vendor like L & D Mail Masters. Research is telling us that your business strategy ought to include prioritizing blogging as an avenue to push industry-specific information and quite frequently. According to Impact, only 53% of marketers feel that blogging is a top priority.

According to Impact, websites with a blog tend to have 434% more indexed pages. For SEO purposes, this matters. It really matters. This shows that your website is continuously updated and also a great source of loads of information in your industry. Think about it like this, if you have a new neighbor move in and you want to greet them with your homemade cherry pie you’ll probably go ring their doorbell one day after work or on a weekend. If they don’t answer, you might try one more time before giving up. Why would you expect a website visitor to continuously visit a webpage that does not offer anything different or new? We shouldn’t!

So how do blogs help your bottom dollar? Blogging is a cheaper way to get traffic to your website. Search engines place new and relevant content at the top of searches. Showcasing your knowledge on different topics within your industry is a plus to customers. Subliminally showing you know what you’re talking about helps build credibility and trust. Blogs also allow you to have conversational discussions—often one-sided—with your customers, which you will otherwise not be able to have. Here’s a challenge: Create powerful enough content that other brands want to share your link. This gets your website and brand in front of a new audience.

So how can we help you successfully create a blog that is consistent and relevant? Here are a few tips we gathered:

Who’s feeling inspired? Remember, people are using blogs as a means for information and brand identity. What are your favorite blog posts? Leave us a comment in our comment section below!

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L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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