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L & D Blog

You Asked For It, We Delivered

October 19, 2017

“Flats.” It is the most searched word this month on For those of you wondering what a flat is—a flat is a mail piece that is too big in at least one direction to be a letter. So, we’re talking 9 x 12 inch envelopes, 10 x 13 inch envelopes, magazines, etc., and the list goes on. The United States Postal Service classification goes from letters to flats to parcels. Now, you’re wondering what can L & D Mail Masters do for you, if you want to ship a flat? I’m glad you asked.

Failing to Plan is Planning to Fail

October 12, 2017

Hello, America! It’s Financial Planning Month, and according to The Motley Fool, 29% of American workers have less than $1,000 in savings. It’s time to get ahold of personal accounts and who better to help with their finances than the ones who sign their checks. That’s right. It’s our job as employers to give the proper tools; after all, it benefits both employee and employer.

The Art of Answering Sales Calls

October 5, 2017

L & D Mail Masters’ number one call-to-action is “Call Us! 812-981-7161.” You’ll see it on our website and on our printed materials. While, we’ll gladly answer e-mails regarding our direct mail services in a timely manner; we actually enjoy speaking to the customer, directly to the customer. Despite the new-age way of communication, the use of the telephone in sales is still very prevalent. According to Brevet, 92% of all customer interactions happen over the phone. Here are six best practices for answering inbound sales calls:

Capitalize on Fall Opportunity as Leaves Change

September 21, 2017

The official start to autumn is tomorrow. Even though Southern Indiana has been dealing with record high temperatures, the leaves are beginning to turn yellow and orange. It’s a subtle reminder that Halloween is 40 days away. Thanksgiving is 63 days away. It’s the year’s climax for marketing firms all around. At L & D Mail Masters, we got ahead of the changing leaves and revamped our website. If your company hasn’t, there is no better time.

Press Release: L & D Rolls Out Revamped Website

September 6, 2017

NEW ALBANY, Ind.—L & D Mail Masters, Inc., a full-service direct marketing firm, announced today the launch of its newly revamped website. This redesigned website provides visually appealing access to essential information and features that delivers a more comprehensive understanding of the services L & D Mail Masters offers. Navigate from page to page to learn how L & D Mail Masters enables clients to “Relate, Captivate, Cultivate and Resonate” (RCCR) with their target audience using statement processing, branded promotional products and direct mailing services.

Then and Now: Website Facelifts

August 25, 2017

Professional first impressions are no longer determined by a firm hand shake or a building. Consumers are hitting the World Wide Web to get a first glance at companies before they devote time and energy into conducting business. It’s a shallow world we live in. According to a study completed at Stanford University, 75% of people judge the credibility of a company based on the design of its website alone. Let’s break it down; three in every four people are using your website as your 24-hour salesperson. So, dress your company webpage with its nicest slacks, most shined shoes, and prettiest tie, because those you wish to impress are sitting behind a screen

Working Together: Sales and Marketing

August 17, 2017

The role of marketing departments in the business world has increasingly grown over the years. Companies worldwide have become more reliant on inbound sales opportunities. So, in comes the marketing department. The handoff should be an exciting one, but sometimes the sales team and marketing departments bump heads. It’s no secret; team work makes the dream work. Therefore, it is beneficial for every department to work hand-in-hand, especially marketing departments and sales teams. It’s time to remove the silos and work together. Here are some of the benefits:

Healthcare Marketing Trends for 2017

August 3, 2017

We're now well into the year 2017. With seven months under our belts, we’ve so far witnessed the 45th President of the United States getting inaugurated. Peggy Whitson set a record for most days spent in space by a United States astronaut. The New England Patriots, the Golden State Warriors and the Pittsburgh Penguins all brought in championship trophies… again! And, in just three weeks, portions of the United States will be able to see a total solar eclipse. Whew! What an exciting year in pop culture, in the sports world and in science.

Blogs: The Trick to Gaining More Traffic

July 27, 2017

Everyone has a story and we can all learn something from someone. This is why blogs have become popular in the last several years. This type of literature is typically for quick reading and possesses tremendous voice. The trick is getting people to your new content and reading it.

Healthcare Communication in the Direct Mail World

July 20, 2017

Healthcare is a hot topic in the political world and has been for a very long time now. Healthcare is also a hot topic at L & D Mail Masters. With our secure facilities and processes, we are able to offer clients efficient service in a facility at the Crossroads of America that is as secure as those at Google and Amazon. According to Referrel MD, 17,000 patient records are breached per day on average. At L & D Mail Masters, our external and internal security guarantees our clients do not become a statistic while trusting us with statement processing.

L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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