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L & D Blog

Press Release – L & D Mail Masters Rolls Out Revamped Website

September 6, 2017

NEW ALBANY, Ind.—L & D Mail Masters, Inc., a full-service direct marketing firm, announced today the launch of its newly revamped website. This redesigned website provides visually appealing access to essential information and features that delivers a more comprehensive understanding of the services L & D Mail Masters offers. Navigate from page to page to learn how L & D Mail Masters enables clients to “Relate, Captivate, Cultivate and Resonate” (RCCR) with their target audience using statement processing, branded promotional products and direct mailing services.

Then and Now: Website Facelifts

August 25, 2017

Professional first impressions are no longer determined by a firm hand shake or a building. Consumers are hitting the World Wide Web to get a first glance at companies before they devote time and energy into conducting business. It’s a shallow world we live in. According to a study completed at Stanford University, 75% of people judge the credibility of a company based on the design of its website alone. Let’s break it down; three in every four people are using your website as your 24-hour salesperson. So, dress your company webpage with its nicest slacks, most shined shoes, and prettiest tie, because those you wish to impress are sitting behind a screen

Working Together: Sales and Marketing

August 17, 2017

The role of marketing departments in the business world has increasingly grown over the years. Companies worldwide have become more reliant on inbound sales opportunities. So, in comes the marketing department. The handoff should be an exciting one, but sometimes the sales team and marketing departments bump heads. It’s no secret; team work makes the dream work. Therefore, it is beneficial for every department to work hand-in-hand, especially marketing departments and sales teams. It’s time to remove the silos and work together. Here are some of the benefits:

Healthcare Marketing Trends for 2017

August 3, 2017

We're now well into the year 2017. With seven months under our belts, we’ve so far witnessed the 45th President of the United States getting inaugurated. Peggy Whitson set a record for most days spent in space by a United States astronaut. The New England Patriots, the Golden State Warriors and the Pittsburgh Penguins all brought in championship trophies… again! And, in just three weeks, portions of the United States will be able to see a total solar eclipse. Whew! What an exciting year in pop culture, in the sports world and in science.

Blogs: The Trick to Gaining More Traffic

July 27, 2017

Everyone has a story and we can all learn something from someone. This is why blogs have become popular in the last several years. This type of literature is typically for quick reading and possesses tremendous voice. The trick is getting people to your new content and reading it.

Healthcare Communication in the Direct Mail World

July 20, 2017

Healthcare is a hot topic in the political world and has been for a very long time now. Healthcare is also a hot topic at L & D Mail Masters. With our secure facilities and processes, we are able to offer clients efficient service in a facility at the Crossroads of America that is as secure as those at Google and Amazon. According to Referrel MD, 17,000 patient records are breached per day on average. At L & D Mail Masters, our external and internal security guarantees our clients do not become a statistic while trusting us with statement processing.

Neuroscience Points Us to Direct Mail

July 13, 2017

You’re currently reading this blog on some type of digital format: a computer screen, an iPad or a smart phone. And, yes, hiring social media specialists is on top of the latest trends for companies. However, our brains tell us digital platforms alone are not and will not ever be the most popular. While some tech companies predict an “all-digital” world, a study conducted by a Canadian neuromarketing firm TrueImpact says, “Not so fast!” Instead of 100-percent digital, marketers need to go the multi-channel route, because they report direct mail is easier to process mentally. According to TrueImpact’s study, “Direct mail requires 21% less cognitive effort to process than digital media.” Simply put, it is easier for the people to understand and direct mail is more likely to leave a lasting impression on the end receiver.

L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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