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L & D Blog

Healthcare Marketing Trends for 2017

August 3, 2017

We're now well into the year 2017. With seven months under our belts, we’ve so far witnessed the 45th President of the United States getting inaugurated. Peggy Whitson set a record for most days spent in space by a United States astronaut. The New England Patriots, the Golden State Warriors and the Pittsburgh Penguins all brought in championship trophies… again! And, in just three weeks, portions of the United States will be able to see a total solar eclipse. Whew! What an exciting year in pop culture, in the sports world and in science.

Blogs: The Trick to Gaining More Traffic

July 27, 2017

Everyone has a story and we can all learn something from someone. This is why blogs have become popular in the last several years. This type of literature is typically for quick reading and possesses tremendous voice. The trick is getting people to your new content and reading it.

Healthcare Communication in the Direct Mail World

July 20, 2017

Healthcare is a hot topic in the political world and has been for a very long time now. Healthcare is also a hot topic at L & D Mail Masters. With our secure facilities and processes, we are able to offer clients efficient service in a facility at the Crossroads of America that is as secure as those at Google and Amazon. According to Referrel MD, 17,000 patient records are breached per day on average. At L & D Mail Masters, our external and internal security guarantees our clients do not become a statistic while trusting us with statement processing.

Neuroscience Points Us to Direct Mail

July 13, 2017

You’re currently reading this blog on some type of digital format: a computer screen, an iPad or a smart phone. And, yes, hiring social media specialists is on top of the latest trends for companies. However, our brains tell us digital platforms alone are not and will not ever be the most popular. While some tech companies predict an “all-digital” world, a study conducted by a Canadian neuromarketing firm TrueImpact says, “Not so fast!” Instead of 100-percent digital, marketers need to go the multi-channel route, because they report direct mail is easier to process mentally. According to TrueImpact’s study, “Direct mail requires 21% less cognitive effort to process than digital media.” Simply put, it is easier for the people to understand and direct mail is more likely to leave a lasting impression on the end receiver.

L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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