Have you ever wondered how a simple idea turns into an actual piece of mail? Of course, a graphic designer lays it out and it is printed. But I mean, have you ever thought about every process that goes into that piece of direct mail? At L & D Mail Masters, we handle to process from beginning to end. Just watch; this is a day in the life of a direct mail piece.
South by Southwest, SXSW, South By, SX. Whatever you call it, it is THE destination “to celebrate the convergence of the interactive, film and music industries.” How do these industries overlap? How do these industries impact one another? How will the latest technology in these industries drive innovation in industries like ours and the clients we serve? This past week, I went to find out.
With nearly one-million pieces of mail running through production during the day at 110 Security Parkway in New Albany, Indiana, there are many moving parts. One of the significant pieces is Steve Gorbett. He is L & D Mail Masters’ production supervisor. If you meet him, you’ll instantly sense the passion he has for the direct mail business. How’d he end up here? Let’s get to that! Here are seven things you didn’t know about L & D Mail Masters’ Production Supervisor, Steve Gorbett.