According to Visual.ly, 45% of Americans make New Year’s Resolutions. As we reported in last year’s New Year’s Resolutions for Better Business in 2018 blog, only 20% of New Year’s Resolutions make it past February. Don’t give up on New Year’s Resolutions, because you’re afraid of incompletion. We are urging you to make some direct mail New Year’s Resolutions. In fact, we are handing you the 2019 direct mail resolutions and then we want to offer to be your accountability partners! The American Society of Training and Development found that people are 65% more likely to meet a goal after committing to another person. Their chances of success increase to 95% when they attend ongoing meetings with their partners to check in on their progress. With one call away, the L & D Mail Masters sales representatives can play as your 2019 direct mail accountability partners. Here are the resolutions you should adopt for the upcoming year:
- Personalize each envelope you send to your target audience. According to one of L & D Mail Masters’ partners—Canon Solutions, adding a person’s name and full color in the direct mail can increase response by 135%.
- Send messages using a multi-platform approach for your next campaign. We believe two to three direct mail pieces, e-mails and social media ads should all be used in a dynamic marketing campaign. According to Compu-Mail, it can take up to 18-20 touch points to reach a customer for the first time.
- Create a call-to-action with every touch you send. Do you want the reader to visit your website, visit a store, purchase a product or call a sales representative? A call-to-action does not take away from the brand-building aspect of a direct mail piece, and to not include one means a waste of a valuable opportunity to engage your customer or prospect.
- Update your lists or have your vendor update the distribution list. Every penny counts and if you are sending pieces of mail and e-mails to improper addresses or uninterested addresses, this wastes opportunities to touch others who are better candidates to receiving this information. L & D Mail Masters uses several list services and are experts at nailing down the right list for your campaign.
Are you ready to fulfill your 2019 direct mail resolutions now? Give us a call at 812-981-7161!