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Setting SMART Goals in the New Year

January 2, 2023

As we ring in 2023, you might be thinking about all the ways you can make the most out of the year. Whether you’re looking at what you can do at home, or what you can do within your company, I’m sure you’re setting goals. While it’s important to set goals, it’s more important to set healthy goals, goals that are attainable and possible to achieve. But how do you know if the goals you’re setting for yourself are healthy? Let’s look at the SMART goal concept.

What is a SMART Goal?

SMART Goals are a concept first documented by George T. Doran, a writer and then president of Management Assistance Programs, in the November 1981 edition of the Journal of Management Review.

SMART is an acronym featuring 5 elements.

S – Specific 

M – Measurable

A – Attainable

R – Relevant

T – Time-Based 

Let’s look at a goal through the SMART system.

Goal: I want to increase my company’s presence in my community. 

S – Specific: 

M – Measurable: 

A – Attainable: 

R – Relevant:

T – Time-based: 

SMART Goal: I will increase my company’s presence within the community by attending 1 community event each quarter, meeting and communicating with those that live and participate in events there. 

As you can see, the SMART system took our generic, vague goal and made it specific. This process allows you to break the goal down into the details, making it easier to see why the goal is important and what steps need to be taken to achieve it. 

Setting goals can be overwhelming, so if you are struggling to pinpoint goals in your personal or professional life, I hope this information helps. Don’t stress and be S.M.A.R.T. with your goal setting! 


Doran, G.T (1981) There’s a SMART Way to Write Management Goals and Objectives. Journal of Management Review, 70, 35-36


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