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Head-to-Head: Email Versus Direct Mail

May 31, 2018
Email vs. Direct mail image

As the marketing manager for your company you’re often conflicted. Do I gather a list of e-mail addresses or home addresses? Do I try and compete with the millions of e-mails sent out every year? No more second-guessing, the proof is in the pudding. 

According to Marketing Profs, only 44% of people can recall the brand directly after seeing a digital ad, whereas 75% can directly recall the brand after receiving direct mail. As if that isn’t stunning enough, 70% of people believe they receive too many emails. Here are some statistics to prove direct mail is the biggest bang for your buck:

These statistics were pulled from the Data and Marketing Association. If you’re ready to make a lasting impression on your customers by popping up in their mail box, contact us today! We provide solutions from beginning to end.


L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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