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B2Bs Can Use Informed Ads for Additional Touch

May 10, 2018

If you have yet to sign up for the United States Postal Service’s Informed Delivery service, you are missing out. The service allows you to check your mail via your smartphone’s inbox. Have access to your e-mail? You now have access to many of the pieces of mail arriving in your physical mailbox at home. As a business, though, there’s more! There is a unique opportunity to add yet another platform to your marketing plan. Remember how they say it takes 6 to 8 touches to generate a viable sales lead? Here is your opportunity to instantly provide touch 1 and 2! This is how it works:

You will create and send the normal hard-copy mail, then provide USPS with your image content and web address. There are two ways you can run informed delivery campaigns:

This is just another great way to tie physical and electronic channels together. Want to do something a little more targeted? Remember our PURL campaigns? This is the perfect opportunity to tie a campaign like this into your direct mail marketing movement! Contact us today!


L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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