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L & D Blog

The Modern Marketer

Jun 8, 2017

In last week’s blog we took you down memory lane, as we revisited the marketing eras that led us to the current state of marketing: the social marketing era. Over time, technology has played a major role in the way businesses market their services and products. This has left marketers with more things to keep up with now than ever before. The opportunities in 2017 in the direct mail world are rich, and it’s worth every second of a headache the modern marketer may come down with during the workday. Here are reasons the modern marketer is considered both an artist and a scientist:

Content is King— Marketers must be good story-tellers in today’s day in age. According to Demand Gen Report, 47% of buyers viewed 3-5 pieces of content before engaging with a sales representative.

Visual Marketing Appeals— We’ve said it before and we’ll say it again, humans have a shorter attention span than gold fish. According to Buffer, visual content is 40X more likely to get shared on social media than other types of content.

Social Media, Get With It!—Managing digital relationships is extremely important today.Customers have the ability to be significant brand ambassadors for your company; this can be a blessing or a curse. Social media also never sleeps; marketers have to keep up with the 24-hour news cycle to maintain their company’s presence.

Tracking is Essential—Return on investments (ROI) has become a key term with implements  of digital marketing and profound data into business plans. Who is looking at your content, who is interacting digitally? These are important questions to answer when perfecting the perfect marketing mix.

Operating with Less Time— So you’ve got to keep up with sales and you’ve got to keep up with networking and now, you must keep up with social media. Marketing managers are forced to budget better in order to perform normal day-to-day operations while staying relevant in the digital sphere.

The marketing professional is without a doubt a superhero in today’s business world. We’d like to say we can successfully handle your super needs. Let us give you a quote to perform a full marketing campaign for your business today!

L & D Mail Masters
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New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169