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L & D Blog

4 Ways to Make Your Holiday Campaign Stand Out

Oct 25, 2018

4 Ways to Make Your Holiday Campaign Stand Out

It’s starting to feel like fall outside. The third quarter has come and gone and just like that, 11 days of the retail fourth quarter has passed us. The larger department stores have begun to set out the Christmas decorations and gifts. It’s important to plan for this American spending season. According to AmerIChoise, 137.4 million people plan to shop over the Black Friday weekend. So, no matter what industry you’re in, your holiday campaign is critical and needs to stand out. Here are 4 ways to make your holiday marketing stand-out:

1.       Tis the season for giving, right? Offer a special rate. Consumers often wait it out to see if you will offer a discounted rate on a product or service. So, jump the gun and offer a promo code or holiday special. In addition, ask your special customers to share their own promo code with their network. Word of mouth is still one of the strongest forms of marketing.

2.       Send a special gift. Who doesn’t love receiving something special in the mail? Especially at this time of year. Whether it’s a sample or a branded promotional product, the extra postage is worth it. You’ll for sure make a memorable mark on your potential customer.

3.       Make a video. According to Forbes, 80% of consumers remember a video ad they viewed in the last 30 days. If you get your video out at the end of this month, chances are the end-user will have remembered your video and product by the time they go out to make their Christmas purchases at the end of November. And, multiple videos never hurt anyone! Leaving the lasting impression is the goal in 2018. The more touches you make, the more your brand will resonate and ultimately help solidify that customer as one of your own.

4.       Implement the multi-channel campaign. Frankly, this is important all year long. However, as mentioned in #3, the more touched made, the better. According to the Top Performance in Sales Prospecting research, it takes an average of 8 touches to get an initial meeting (or other conversion) with a new prospect. This is why it’s important to begin your holiday marketing now!

Contact L & D Mail Masters today, as we gear up to help you have a stand-out holiday marketing campaign! Also, it never hurts to be flashy in these last months of the year. Lights, ornaments and ribbons make everyone happy!


L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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