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L & D Blog

Head-to-Head: Email Versus Direct Mail

May 31, 2018

As the marketing manager for your company you’re often conflicted. Do I gather a list of e-mail addresses or home addresses? Do I try and compete with the millions of e-mails sent out every year? No more second-guessing, the proof is in the pudding. boxing gloves


According to Marketing Profs, only 44% of people can recall the brand directly after seeing a digital ad, whereas 75% can directly recall the brand after receiving direct mail. As if that isn’t stunning enough, 70% of people believe they receive too many emails. Here are some statistics to prove direct mail is the biggest bang for your buck:


·         79% of consumers act on direct mail immediately compared to only 45% who act on emails right away.

·         Direct mail can generate a 1-3% response rate, compared to email’s average response rate of 0.12%.

·         Direct mail generates 34% of customers, compared to email’s 24%.

·         Filters can tarnish your creativity; 43% of Gmail users read their emails without rendered images.

·         57% of abandoned email addresses are because they received too many emails.

·         56% of consumers say mail makes them feel valued.

·         Spam makes up 45% of all emails.

·         The average lifespan of a direct mail piece is 17 days, while it is just two seconds for emails.

·         87% of direct mail recipients are influenced to buy something online. 43% will download an offer online. 54% of consumers engage in that brand’s social media.

·         Customers spend 25% more when businesses use a combination of direct mail and email marketing.

These statistics were pulled from the Data and Marketing Association. If you’re ready to make a lasting impression on your customers by popping up in their mail box, contact us today! We provide solutions from beginning to end.

L & D Mail Masters
110 Security Parkway
New Albany, IN 47150
Phone: 812-981-7161
Fax: 812-981-7169
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