L & D Blog
One of the greatest benefits of direct mail is its high open rate; another benefit is its high response rate. According to Hubspot, typical response rates for a direct mail campaign range from about 1% to 5%. Many executives are fueled more by return on investment (ROI) rather than response rates, though, they go hand-in-hand. While we can talk until we’re blue in the face about ways to have a monumental campaign using direct mail, we’d like to share ways to decrease the cost of your direct mail campaign resulting in a higher ROI. [It’s simple math. If Susie spends $5 on her Lemonade Stand to make $15, she will be happier if she is able to spend just $3.50 by employing cost cutting techniques in order to make that $15.]
There never seems to be enough time in the day. From meetings to catching up on e-mails and brainstorming your next brand initiative. This is the reason you need a partner like L & D Mail Masters. A company who will take care of all of your marketing campaigns from beginning to finish; not to mention a campaign that is multi-level. And when I mean take care, I mean fully take care of! With the implementation of our Web-to-Print store, your mailers will be approved online by you and printed as needed or printed and stored in our web fulfillment store for the next time you need them.
The Super Bowl is football’s biggest night; a five-hour spectacle of tackles, touchdowns and field goals. February 4, 2018 may go down in history as one of the best Super Bowl games in history. It was a shootout from start to finish, and after breaking the record for the most yards in a Super Bowl game with 1,151 yards, the Philadelphia Eagles beat the New England Patriots to take home the Lombardi Trophy. But Super Bowls are marketing’s biggest night, as well. With minutes of the best scripts to increase brand identity in between plays, many advertisers chose to focus on service and social responsibility while many went for the laughs. L & D Mail Masters has picked its top 5 commercials from Super Bowl 52 for your enjoyment!
Incorporated in 2004, the New Albany-Floyd County Education Foundation has been a resource to supplement and pay for additional education programs to improve student performance but are not funded by The State of Indiana or the federal government. Since 2011, the foundation has granted more than $600,000 to teachers in the New Albany-Floyd County School Corporation. The Foundation also runs the “Blessings in a Backpack” program, which sends bags full of ready-to-eat food home on weekends to students in need. These types of programs are completely funded by donations. They attribute much of their marketing successes to L & D Mail Masters. Tyler Bliss, Executive Director of New Albany-Floyd County Education Foundation, spoke to L & D Mail Masters about their partnership.
When you call L & D Mail Masters, chances are you’ll be greeted by Tracy Bishop. She’s a 20-year L & D Mail Masters vet, starting in the data department in May of 1998. She has worked her way to the receptionist desk where she does more than interact with the customer; she proofs postcards, letters, business cards, books and everything in between.
Have you ever looked back on your high-school self-reflecting on some key things you would have done differently? Maybe you would have done more extracurricular activities. Maybe you would have gotten involved with Student Government. Or, maybe, just maybe you would have taken education a bit more seriously. I know that’s what I would have done. Who knew scholarships were so important? You mean college had the potential of being completely free? Or, who knew that Typing and Excel class would have come in handy all these years later? How about those study hall hours? Yes, those!
So, it’s the beginning of the New Year, and what better time to secure vendors and long-lasting partnerships than now? During any first date, you have to ask tons of questions to get to know someone. One thing leads to the next, and voila, you’ve found your soul-mate! Not much is different in the business-world. Treat your initial business interaction like a first date. You’ve already read up on the company. You’ve watched their company video, visited their website and viewed some of their products.
By this time we’ve pretty much all committed to the “New Year, New Us” motto! Whether it’s dedication to a new workout regime, a new diet or saving more money, we use January 1st as a fresh start to reform some of our bad habits. It is motivating and exciting! What is not exciting is when we see the statistic that only 20% of New Year’s Resolutions make it past February. While we sort out our 2018 personal goals and work on increasing that statistic this year, let’s focus on some professional resolutions, as well. How will you accelerate your company to the next level this year? We’re offering a few business resolutions to help with those efforts:
Here we are, concluding the year 2017; a year when America’s 45th president is inaugurated, a year when the country bands together in the face of Mother Nature and domestic terrorism, and a year when a UFC fighter takes on an undefeated boxer in the boxing ring. As always, the year zoomed by; almost as fast as the complete solar eclipse. In August, the entire country’s eyes were glued to the sky, with protective covering of course. Mother Nature truly showed its beauty. And as we look forward to 2018, let’s reflect on the year L & D Mail Masters had in 2017.
Canon Solutions announced today that L & D Mail Masters Inc. has enhanced its portfolio of solutions with the installation of the industry-leading Océ VarioPrint i300 inkjet color digital press. The addition of the VarioPrint i300 is proof that this WBENC operation continues its rich history of staying at the forefront of its industry through a combination of best-in-class leadership and an innovative suite of technology and solutions.
The push to get out and purchase United States Postal Service Forever stamps is undeniable. On January 21, 2018, the United States Postal Service (USPS) is raising their prices. Below you will find the price increase. Remember, you will still have three weeks of the New Year to prepare for these changes. If you'd like to know how these prices affect you and your campaign, reach out to your account executive today!
How is it the end of the year already? While this month could be VERY unproductive with parties, snacks and Secret Santa’s, I would love to give you some suggestions as to how to make the most of what we have left of 2017:
L & D Mail Masters prides itself in retaining employees for the long haul. While the statistics say employees are not staying in a company for longer than 18 months, 70% of L & D Mail Masters' employees have been with the company for five or more years.
Can you believe next week is Thanksgiving already? November 23rd will be here in seven days. Another year in business has flown by. As time zooms by, our gratitude multiplies. Today, we’re showing our thankfulness for L & D Mail Masters’ location in New Albany, Indiana.
Continuing our month of thanksgiving, we’re exclaiming our gratitude for President of L & D Mail Masters, Diane Fischer. Daily, we are reminded what noble leadership we have. A woman who started the company with $500 and a telephone 31 years ago. One who wears tennis shoes and suits to work on the production floor right next to her employees. A President who emphasizes the importance of education and giving. We are not only grateful, but we are proud. What better way to celebrate Diane Fischer than sharing seven things you didn’t know about her:
As we prep the four-course menus and lay out our Thanksgiving Day agendas, the feeling of gratitude is in the air. November has to be one of the most optimistic months of the year. “I am grateful for…” posts have taken over social media, and it is a beautiful thing. We’re following suit. For the entire month of November, our blogs will be highlighting a few things we—as a company—are thankful for. This week we are starting with our employee benefits.
Chances are, if you are familiar with L & D Mail Masters you are familiar with Jill Peden and vice versa. Peden is a jack of all trades, so it was no surprise when she was named Leadership Southern Indiana’s Young Professional of the Year. However, Jill was surprised. As L & D Mail Masters’ Director of Business Development, she embraces community involvement and enjoys every bit of networking and volunteering. In an effort to recognize her even more this week, here are 8 more things you didn’t know about our Director of Business Development, Jill Peden:
“Flats.” It is the most searched word this month on ldmailmasters.com. For those of you wondering what a flat is—a flat is a mail piece that is too big in at least one direction to be a letter. So, we’re talking 9 x 12 inch envelopes, 10 x 13 inch envelopes, magazines, etc., and the list goes on. The United States Postal Service classification goes from letters to flats to parcels. Now, you’re wondering what can L & D Mail Masters do for you, if you want to ship a flat? I’m glad you asked.
Hello, America! It’s Financial Planning Month, and according to The Motley Fool, 29% of American workers have less than $1,000 in savings. It’s time to get ahold of personal accounts and who better to help with their finances than the ones who sign their checks. That’s right. It’s our job as employers to give the proper tools; after all, it benefits both employee and employer.
L & D Mail Masters’ number one call-to-action is “Call Us! 812-981-7161.” You’ll see it on our website and on our printed materials. While, we’ll gladly answer e-mails regarding our direct mail services in a timely manner; we actually enjoy speaking to the customer, directly to the customer. Despite the new-age way of communication, the use of the telephone in sales is still very prevalent. According to Brevet, 92% of all customer interactions happen over the phone. Here are six best practices for answering inbound sales calls:
Behind every awesome branded promotional product from L & D Mail Masters are two wizards: Brian Key and Nathan McRae. You learned 10 interesting facts on Branded Promotional Items Specialist Brian Key in this blog. Now it’s Nathan McRae’s turn. He’s a part of the Branded Promotional Items team and aside from studying marketing in college, here are seven things you didn’t know about Nathan McRae.
The official start to autumn is tomorrow. Even though Southern Indiana has been dealing with record high temperatures, the leaves are beginning to turn yellow and orange. It’s a subtle reminder that Halloween is 40 days away. Thanksgiving is 63 days away. It’s the year’s climax for marketing firms all around. At L & D Mail Masters, we got ahead of the changing leaves and revamped our website. If your company hasn’t, there is no better time.
L & D Mail Masters offers over one-million Branded Promotional Products to help your company Relate to its target audience. But, L & D Mail Masters offers more than Branded Promotional Products; we offer corporate gifts, corporate awards and branded apparel for all of your marketing needs. The man behind the Branded Promotional Products department is Brian Key. Brian has an eye for marketing materials and is passionate about helping companies succeed. He’s also a huge sports fan. Key enjoys golf and everything Hoosiers, since he’s an Indiana University alum.
NEW ALBANY, Ind.—L & D Mail Masters, Inc., a full-service direct marketing firm, announced today the launch of its newly revamped website. This redesigned website provides visually appealing access to essential information and features that delivers a more comprehensive understanding of the services L & D Mail Masters offers. Navigate from page to page to learn how L & D Mail Masters enables clients to “Relate, Captivate, Cultivate and Resonate” (RCCR) with their target audience using statement processing, branded promotional products and direct mailing services.
Professional first impressions are no longer determined by a firm hand shake or a building. Consumers are hitting the World Wide Web to get a first glance at companies before they devote time and energy into conducting business. It’s a shallow world we live in. According to a study completed at Stanford University, 75% of people judge the credibility of a company based on the design of its website alone. Let’s break it down; three in every four people are using your website as your 24-hour salesperson.