L & D Blog
September is just around the corner and what do you think of?
Back to school… the changing weather… falling leaves… and anything pumpkin!! Right?!
You’ve heard the story on L & D Mail Masters—all it took was a $500 investment and a telephone for the company to grow into what it is now. L & D Mail Masters is now a 30-million dollar company located in Southern Indiana servicing companies across the country. President Diane Fischer had an idea and a dream; an American dream by definition.
Relate, Captivate, Cultivate, and Resonate—RCCR—has been L & D Mail Masters’ slogan for years now. We aim to create services that Relate, Captivate, Cultivate and Resonate with your target audience. When you see “RCCR,” you see our wholistic approach to communicating effectively with your clients. And now, there’s a new spokeseagle joining the team. We would like to introduce you to Secure Samson, L & D Mail Masters’ newest brand ambassador. He is a fluffy, proud eagle with years of direct marketing and security experience making him the perfect addition.
One of the greatest things about working for L & D Mail Masters is the encouraged civic engagement by President, Diane Fischer. In a previous blog, we discussed the company-wide giving initiatives that L & D Mail Masters provides. Check that blog out here. Director of Business Development for L & D Mail Masters, Jill Peden, has taken the role of community engagement to another level.
L & D Mail Masters’ Easy-to-Use Approval Site
As a direct mail vendor, we take pride in being an accurate, full-service direct mail service. From your mailing lists to the letters or brochures you send out to the branded promotional items you take to that trade show you almost don’t have time to attend. You can depend on us. One of our greatest attributes to your customer experience is the Approval Portal. You can be anywhere and have access to www.ldapproveitnow.com in order to proofread and approve the documents we have set up for you.
As the marketing manager for your company you’re often conflicted. Do I gather a list of e-mail addresses or home addresses? Do I try and compete with the millions of e-mails sent out every year? No more second-guessing, the proof is in the pudding.
If you tour the production floor at L & D Mail Masters, it is impossible to miss the Training Coordinator and Process Analyst--Stephanie Dolleris. (By the way, it’s highly recommended that when you’re in the New Albany area you come and tour L & D Mail Masters’ production floor.) Stephanie has been with L & D Mail Masters since she graduated high school. She’s worked her way up, from machine operator to now training coordinator. Here are 6 things you didn’t know about Stephanie Dolleris:
If you have yet to sign up for the United States Postal Service’s Informed Delivery service, you are missing out. The service allows you to check your mail via your smartphone’s inbox. Have access to your e-mail? You now have access to many of the pieces of mail arriving in your physical mailbox at home. Read more on that here. As a business, though, there’s more! There is a unique opportunity to add yet another platform to your marketing plan. Remember how they say it takes 6 to 8 touches to generate a viable sales lead? Here is your opportunity to instantly provide touch 1 and 2!
L & D Mail Masters partnered with Junior Achievement of Kentuckiana years ago to help invest in student's financial literacy. [Check out this past blog for more information.] From someone who has gone into the classroom and taught these students a day's curriculum on financial literacy, one of the biggest teaching points is: invest back into your community. Why? Well, because small business makes the world go 'round.
In the modern world, businesses are tasked with the responsibility of taking some sort of social stance. According to Reputation Institution, “People’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of the products.” Perceptions are easily affected by corporate social responsibility programs or CSRs.
On Saturday in Kentuckiana, the skies will see one of the grandest firework shows in all of the country. It is the kickoff for Derby Season: Thunder over Louisville; one of the most exciting times in southern Indiana and northern Kentucky. Thunder over Louisville comes right on time, because let’s face it, weather in the Midwest has been less than appealing over the last month or two. Winter is over. Mother Nature, enough! So, as we prepare for the fireworks, let’s look at ways to cherish spring in our marketing, even when the weather does not corporate.
MELVILLE, N.Y. - April 11, 2018 - Canon Solutions America, Inc., a partner to L & D Mail Masters, announced that for the seventh consecutive year, Canon was named as the worldwide leader in total high volume inkjet market share. The esteemed recognition was based on market research provided by Keypoint Intelligence, a top market research and strategic consulting firm for the digital imaging and document solutions industry.
Have you ever wondered how a simple idea turns into an actual piece of mail? Of course, a graphic designer lays it out and it is printed. But I mean, have you ever thought about every process that goes into that piece of direct mail? At L & D Mail Masters, we handle to process from beginning to end. Just watch; this is a day in the life of a direct mail piece.
South by Southwest, SXSW, South By, SX. Whatever you call it, it is THE destination “to celebrate the convergence of the interactive, film and music industries.” How do these industries overlap? How do these industries impact one another? How will the latest technology in these industries drive innovation in industries like ours and the clients we serve? This past week, I went to find out.
With nearly one-million pieces of mail running through production during the day at 110 Security Parkway in New Albany, Indiana, there are many moving parts. One of the significant pieces is Steve Gorbett. He is L & D Mail Masters’ production supervisor. If you meet him, you’ll instantly sense the passion he has for the direct mail business. How’d he end up here? Let’s get to that! Here are seven things you didn’t know about L & D Mail Masters’ Production Supervisor, Steve Gorbett.
Happy March! Can you believe we’re in the third month of 2018, already? Spring Breaks are around the corner, Easter will be here in no time, and so will all the conferences your company has booked for the year 2018. That’s right, it’s conference season. So, we are here to let you know what the top branded promotional products are for your upcoming conferences and trade shows.
One of the greatest benefits of direct mail is its high open rate; another benefit is its high response rate. According to Hubspot, typical response rates for a direct mail campaign range from about 1% to 5%. Many executives are fueled more by return on investment (ROI) rather than response rates, though, they go hand-in-hand. While we can talk until we’re blue in the face about ways to have a monumental campaign using direct mail, we’d like to share ways to decrease the cost of your direct mail campaign resulting in a higher ROI. [It’s simple math. If Susie spends $5 on her Lemonade Stand to make $15, she will be happier if she is able to spend just $3.50 by employing cost cutting techniques in order to make that $15.]
There never seems to be enough time in the day. From meetings to catching up on e-mails and brainstorming your next brand initiative. This is the reason you need a partner like L & D Mail Masters. A company who will take care of all of your marketing campaigns from beginning to finish; not to mention a campaign that is multi-level. And when I mean take care, I mean fully take care of! With the implementation of our Web-to-Print store, your mailers will be approved online by you and printed as needed or printed and stored in our web fulfillment store for the next time you need them.
The Super Bowl is football’s biggest night; a five-hour spectacle of tackles, touchdowns and field goals. February 4, 2018 may go down in history as one of the best Super Bowl games in history. It was a shootout from start to finish, and after breaking the record for the most yards in a Super Bowl game with 1,151 yards, the Philadelphia Eagles beat the New England Patriots to take home the Lombardi Trophy. But Super Bowls are marketing’s biggest night, as well. With minutes of the best scripts to increase brand identity in between plays, many advertisers chose to focus on service and social responsibility while many went for the laughs. L & D Mail Masters has picked its top 5 commercials from Super Bowl 52 for your enjoyment!
Incorporated in 2004, the New Albany-Floyd County Education Foundation has been a resource to supplement and pay for additional education programs to improve student performance but are not funded by The State of Indiana or the federal government. Since 2011, the foundation has granted more than $600,000 to teachers in the New Albany-Floyd County School Corporation. The Foundation also runs the “Blessings in a Backpack” program, which sends bags full of ready-to-eat food home on weekends to students in need. These types of programs are completely funded by donations. They attribute much of their marketing successes to L & D Mail Masters. Tyler Bliss, Executive Director of New Albany-Floyd County Education Foundation, spoke to L & D Mail Masters about their partnership.
When you call L & D Mail Masters, chances are you’ll be greeted by Tracy Bishop. She’s a 20-year L & D Mail Masters vet, starting in the data department in May of 1998. She has worked her way to the receptionist desk where she does more than interact with the customer; she proofs postcards, letters, business cards, books and everything in between.
Have you ever looked back on your high-school self-reflecting on some key things you would have done differently? Maybe you would have done more extracurricular activities. Maybe you would have gotten involved with Student Government. Or, maybe, just maybe you would have taken education a bit more seriously. I know that’s what I would have done. Who knew scholarships were so important? You mean college had the potential of being completely free? Or, who knew that Typing and Excel class would have come in handy all these years later? How about those study hall hours? Yes, those!
So, it’s the beginning of the New Year, and what better time to secure vendors and long-lasting partnerships than now? During any first date, you have to ask tons of questions to get to know someone. One thing leads to the next, and voila, you’ve found your soul-mate! Not much is different in the business-world. Treat your initial business interaction like a first date. You’ve already read up on the company. You’ve watched their company video, visited their website and viewed some of their products.
By this time we’ve pretty much all committed to the “New Year, New Us” motto! Whether it’s dedication to a new workout regime, a new diet or saving more money, we use January 1st as a fresh start to reform some of our bad habits. It is motivating and exciting! What is not exciting is when we see the statistic that only 20% of New Year’s Resolutions make it past February. While we sort out our 2018 personal goals and work on increasing that statistic this year, let’s focus on some professional resolutions, as well. How will you accelerate your company to the next level this year? We’re offering a few business resolutions to help with those efforts:
Here we are, concluding the year 2017; a year when America’s 45th president is inaugurated, a year when the country bands together in the face of Mother Nature and domestic terrorism, and a year when a UFC fighter takes on an undefeated boxer in the boxing ring. As always, the year zoomed by; almost as fast as the complete solar eclipse. In August, the entire country’s eyes were glued to the sky, with protective covering of course. Mother Nature truly showed its beauty. And as we look forward to 2018, let’s reflect on the year L & D Mail Masters had in 2017.